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2014/12/17

Instagram清理假粉絲後的下個動作？廣告、砍Facebook假粉

目前全球最紅的照片分享平台 Instagram 在 11 月底到 12 月初間陸續通知用戶將進行帳號清理動作，12月中起的幾天之內，這個名為「Instagram Rapture or Purge」的新措施，瞬間讓全球粉絲們動盪了起來，尤其歐美名人和一些影像相關產品為主業的品牌主。

真正瞭解社交服務的網友們一看就知道，這跟閒置帳號關係不大，絕更大部份是真對「假粉絲」、「垃圾帳號」- 正在大肆活動、密集的大量追蹤，卻很少或甚至不發文的機器人帳號。

Zach Allia (Twitter：@zachallia)還在網站上放上了 Instapurge 活動中掉粉最慘烈的前 100 名資訊圖表，小賈掉 350 萬、Akon 掉 245 萬。他們雖然假粉多，但真實人氣也不少，整體來說影響也不是太大。

一些平常很努力灌粉買人氣的帳號，chiragchirag78 遭砍 3,660,460 個粉絲，只剩下 8 個朋友；camposwell 被砍了 328 萬個粉絲，占總比例 59%，現在連 Twitter 都處於接近關閉的狀態。

Instagram 假粉退散後的下一步？

大力推廣商業廣告業務

掃除假粉絲的目的不外乎讓廣告受眾更加精準；另外，就是提醒用戶別再買假粉，需要人氣得用正當的方式支出行銷費用！

Facebook 假粉大掃除

Facebook 的廣告業務快速成長，但因為太好投放、投放者眾多，遇到效果不彰的困擾，清除粉絲的工作一定會執行。

假粉絲砍光對品牌主的影響？

短期內對於灌粉的帳號或品牌將造成兩極化的影響。一種是收手、用心經營，前一天 5 萬 Followers，隔天看到剩 5000，眼尖的消費者用鼻子想也知道發生什麼事情，若再次發生可能造成二次創傷；反之，一定也有品牌主灌更大，就賭消費者不會發現，品牌的面子大於一切，壯大粉絲群刺激消費、也令商品更有吸引力。

見仁見智，商業策略沒有一定答案，成功者說的話就是正確解答！

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About us

Well, the way they make shows is, they make one show. That show's called a pilot. Then they show that show to the people who make shows, and on the strength of that one show they decide if they're going to make more shows.

How we work

Like you, I used to think the world was this great place where everybody lived by the same standards I did, then some kid with a nail showed me I was living in his world, a world where chaos rules not order, a world where righteousness is not rewarded. That's Cesar's world, and if you're not willing to play by his rules, then you're gonna have to pay the price.

References

You think water moves fast? You should see ice. It moves like it has a mind. Like it knows it killed the world once and got a taste for murder. After the avalanche, it took us a week to climb out. Now, I don't know exactly when we turned on each other, but I know that seven of us survived the slide... and only five made it out. Now we took an oath, that I'm breaking now. We said we'd say it was the snow that killed the other two, but it wasn't. Nature is lethal but it doesn't hold a candle to man.

You see? It's curious. Ted did figure it out - time travel. And when we get back, we gonna tell everyone. How it's possible, how it's done, what the dangers are. But then why fifty years in the future when the spacecraft encounters a black hole does the computer call it an 'unknown entry event'? Why don't they know? If they don't know, that means we never told anyone. And if we never told anyone it means we never made it back. Hence we die down here. Just as a matter of deductive logic.